‘and the award goes to"…

Chicken Licken, one of South Africa’s favourite fast-food brands, wanted to promote their hottest menu item: Rock My Soul® chicken. The insight was that hot food can make people sweat, cough, or even cry. We portrayed the offering as more than just delicious chicken but as a secret weapon that can be used by lacklustre actors wanting to take their performance to the next level or to help everyday people put on the performance of their lives.