I’m a multi-award-winning Swiss-Lebanese (yes, that’s SWEB!) creative with a long surname, a louder laugh, and a knack for turning big ideas into bold brand moments.
With over two decades in the advertising industry, I’ve worn many creative hats—conceptual thinker, art director, brand whisperer—and worn them well. From global giants to local legends, I’ve helped shape stories with some of the sharpest minds in the business. My sweet spot? Designing multi-dimensional touchpoints that make brands not just seen, but unforgettable.
Clients
Nedbank
Chicken Licken
Amensty International
SAB
Coke FIFA 2023 Trophy Tour RSA
Imperial Brands (Germany)
Porsche
Vodacom
Nestlé
DStv (South Africa & Africa)
Supersport (South Africa & Africa)
MNet
See CV for more clients
Services
Photography
Art Direction
Photo Retouching