I’m a multi-award-winning Swiss-Lebanese (yes, that’s SWEB!) creative with a long surname, a louder laugh, and a knack for turning big ideas into bold brand moments.

With over two decades in the advertising industry, I’ve worn many creative hats—conceptual thinker, art director, brand whisperer—and worn them well. From global giants to local legends, I’ve helped shape stories with some of the sharpest minds in the business. My sweet spot? Designing multi-dimensional touchpoints that make brands not just seen, but unforgettable.

Clients

Nedbank

Chicken Licken 

Amensty International

SAB

Coke FIFA 2023 Trophy Tour RSA

Imperial Brands (Germany) 

Porsche

Vodacom

Nestlé

DStv (South Africa & Africa)

Supersport (South Africa & Africa)

MNet

See CV for more clients

Services

Photography
Art Direction
Photo Retouching