Professional colour-inner and storyteller

“Wisdom is knowing a dandelion is more than a weed; it's a wish.”

I’m a multi-award-winning Swiss-Lebanese (yes, that’s SWEB!) creative with a long surname, a louder laugh, and a knack for turning big ideas into bold brand moments.

With over two decades in the advertising industry, I’ve worn many creative hats—conceptual thinker, art director, brand whisperer—and worn them well. From global giants to local legends, I’ve helped shape stories with some of the sharpest minds in the business. My sweet spot? Designing multi-dimensional touchpoints that make brands not just seen, but unforgettable.

knowing a dandelion

Dandelions have so much to teach us. They’re tough little things, pushing through cracks in concrete and popping back up year after year—no wonder they’re seen as a symbol of resilience and strength. But they’re not just about grit; they’re also about transformation. Think of how they shift from sunny yellow blooms to those delicate, wispy seed heads we all love to blow on. That change is such a powerful reminder that we, too, can grow, let go of old habits, and step into new beginnings. Just like the dandelion, we have the strength to keep going and the courage to keep evolving.

Clients

Nedbank

Chicken Licken 

Amensty International

SAB

Coke FIFA 2023 Trophy Tour RSA

Imperial Brands (Germany) 

Porsche

Vodacom

Nestlé

DStv (South Africa & Africa)

Supersport (South Africa & Africa)

MNet

See CV for more clients

Services

Photography

Art Direction

Photo Retouching

TVC Art direction

Ai image origination

Social media/ digital designer