Professional colour-inner and storyteller
“Wisdom is knowing a dandelion is more than a weed; it's a wish.”
I’m a multi-award-winning Swiss-Lebanese (yes, that’s SWEB!) creative with a long surname, a louder laugh, and a knack for turning big ideas into bold brand moments.
With over two decades in the advertising industry, I’ve worn many creative hats—conceptual thinker, art director, brand whisperer—and worn them well. From global giants to local legends, I’ve helped shape stories with some of the sharpest minds in the business. My sweet spot? Designing multi-dimensional touchpoints that make brands not just seen, but unforgettable.
knowing a dandelion
Dandelions have so much to teach us. They’re tough little things, pushing through cracks in concrete and popping back up year after year—no wonder they’re seen as a symbol of resilience and strength. But they’re not just about grit; they’re also about transformation. Think of how they shift from sunny yellow blooms to those delicate, wispy seed heads we all love to blow on. That change is such a powerful reminder that we, too, can grow, let go of old habits, and step into new beginnings. Just like the dandelion, we have the strength to keep going and the courage to keep evolving.
Clients
Nedbank
Chicken Licken
Amensty International
SAB
Coke FIFA 2023 Trophy Tour RSA
Imperial Brands (Germany)
Porsche
Vodacom
Nestlé
DStv (South Africa & Africa)
Supersport (South Africa & Africa)
MNet
See CV for more clients
Services
Photography
Art Direction
Photo Retouching
TVC Art direction
Ai image origination
Social media/ digital designer